The $500 Face Cream Flaw

 

Business professionals and entrepreneurs need a brand that tells the world who they are, what they do and why. But it isn’t so much about what your LinkedIn profile or business cards present, it’s about something much more significant.

This is the number one connection your personal brand should establish. You’re likely already doing it but there are tangible ways you can deepen the connection. Watch this and let me know how you identify your brand.

I’ve worked with corporations, helping them strengthen their brand and build cohesive messaging. To create unity, I’ve also worked with their teams, giving them the building blocks for a personal brand, separate from the organization. Regardless if you’re a corporation, an employee or an entrepreneur with two employees, we’re all branding machines. 

Here are four other things to consider while building your brand:

  1. Your values should align with your brand. 

  2. Does your environment represent your brand?

  3. Language. The words you use have meaning, does your language support your mission?

  4. Internal communication. If your brand is confident and strong, you should be too. Make sure your internal dialogue is on point with the brand message. Allow it all to sync up.

 
Raquel Eatmon